Taste, play, discover.

For four years, we made M&S a festival highlight, designing and delivering up to nine unique activations each year, each crafted to immerse visitors in flavour, fun, and discovery.

From the moment festivalgoers arrived, they were invited to taste, play, and explore. A bespoke 40ft container bar served up signature drinks in a buzzing social space, while hands-on cooking schools brought people together to create delicious dishes. Pop-ups, tasting stations, and interactive experiences surprised and delighted at every turn, ensuring there was something to engage every kind of food lover.

Each activation had its own dedicated team and identity, ensuring visitors moved effortlessly between experiences, each offering something fresh and unexpected. Immersive design and seamless execution made every moment feel intuitive, bringing the M&S brand to life in a memorable and meaningful way.

The result? A bold, interactive brand experience that left a lasting impression, keeping festivalgoers engaged long after the event ended.