YOU KNOW YOUR BUSINESS. WE KNOW WORLD-CLASS EVENTS, EXPERIENCES AND COMMUNICATIONS. TOGETHER, WE CAN INSPIRE, PERSUADE AND MOTIVATE YOUR AUDIENCE.
CORONAVIRUS & THE REINVENTION OF EVENTS
Conferences, exhibitions and events are being turned upside down right now, primarily because of the Coronavirus. Importantly, the current restrictions on travel and large events are there for the right reasons: to look after people.
The restrictions are a challenge for all of us. Business thrives when people interact, ideally face-to-face, but that may not be possible for all right now.
But this is an opportunity to reinvent some aspects of events. Here at Stagestruck, for the last few years, we’ve been helping clients develop how they hold events, primarily to help with sustainability, reducing the carbon footprint and increasing reach. But always with a keen eye on effectiveness. Today, right now, these approaches may be what you need to keep your business thriving.
Every event is different, though there are three areas you may have heard people talking about: hybrid, virtual and broadcast. Let’s take a look at the difference between them, what they’re good (or less good) at, and what to look out for.
Put simply, a hybrid event is one that combines a physical face to face encounter with a virtual audience. This could be from an actual event, conference or a studio broadcast but with the inclusion of a live online audience.
Hybrid events are a great way to extend the geographical reach of an existing event to a wider audience that can also be targeted, if necessary, with specific content from select sessions.
They are also an excellent format for hosting multi-hub events linking together multiple audiences using live video links between locations to produce a seamless experience.
We have used this format with great success for clients requiring strategic company-wide communications, with the live interactions between locations providing instantaneous responses and feedback that has resulted in proven higher audience engagement.
A virtual event is one where the entire audience can attend online, it makes it accessible to everyone, or perhaps to invited guests only, and can also be reached via any device. Virtual events are quicker, easier and cheaper to set-up than hybrid events and can be produced from client premises or a studio.
They provide wide geographical reach and live two-way interaction can be achieved either through webcams or using curated social media or other digital platforms such as Yammer. If required content can be restricted to defined audiences at certain times enabling accurate targeting of messaging.
Whilst scheduling can enable multiple time zones to join, virtual events can also be made available on demand.
An additional advantage of a virtual event is that they can be staged in a virtual environment. For example, a virtual exhibition booth that can be self-navigated by viewers who can access content in multiple formats. Live presentations can be integrated or pre-recorded.
Broadcasts take elements of both hybrid and virtual events to create a more approachable format for viewers.
They are especially suited to shorter magazine-style programming and where multiple live broadcasts are required to ‘follow the sun’ to engage with different time zones from a central hub.
In-studio audiences can be accommodated and interaction with remote viewers achieved through curated social or corporate media channels.
This format has been successfully deployed for our global clients who need to launch initiatives across their global operations.
MAKING YOUR HYBRID, VIRTUAL OR BROADCAST EVENT HAPPEN, BRILLIANTLY
Whilst the fundamental technology underpinning virtual and hybrid events may share certain commonalities, what is actually required is rarely provided by an ‘out of the box’ solution.
For example, does your company have existing infrastructure that needs to be incorporated, such as Microsoft Teams or Webex. Or, can it be a stand-alone broadcast via another suitable third-party platform, such as Vimeo or Dacast?
Do you need a broadcast or multicast event? A broadcast event is content distributed from a central hub or event to multiple locations or individuals, whereas, a multicast event would involve multiple locations which could potentially have the capability to be a 2 way communication enabling each person or hub to respond to each other.
Another consideration is, what level of security does your content require? Do you need a bespoke registration platform to vet your attendees or is a more generic solution sufficient?
These questions, and more, will enable us to develop a bespoke solution that best meets your communication needs.
HERE TO HELP
Stagestruck has a wide ranging and proven portfolio of hybrid and virtual production that runs across many channels such as corporate town halls, live and on-demand magazine-style programmes and multi-hub broadcasts. We are also experts in creating virtual and 3d environments, including online expo stands and whole events, both of which can be populated by multimedia content that is also available both live and on-demand.
We can manage an entire deployment from any location, whether from your own premises or studios or an event venue. Or, we can work with your in house technical team to develop a solution that can be managed by them across your existing infrastructure.
And, whilst technological challenges and solutions are obviously of critical importance, we never neglect how vital the role of compelling content is. Our content teams are completely aligned to ensure that your content is created to suit both the specific delivery channels as well as the audience themselves.
We know it’s a challenging time for everyone involved in events, conferences and exhibitions. We’re here to help and support you. If you have any questions or would like some advice, just give us a call.
WE’RE PROUD TO WORK WITH WORLD-CLASS CLIENTS AROUND THE GLOBE.
The challenges we tackle are diverse: from product launches to conferences; exhibitions to broadcasts; internal communications campaigns to brand experiences; from real-world experiences to augmented reality ones, to...whatever we need to create, for you.
GREAT IDEAS ARE UNFULFILLED IF YOU CAN’T EXECUTE THEM.
From strategic thinking and concept development, to physically building environments and creating stimulating communications, we marry expansive and reductive thinking, optimism and realism, to deliver world-class experiences for you and your audience. All here, as one team.
STRATEGY & COMMUNICATIONS
EVERYTHING COMMUNICATES, SO START WITH THE OBJECTIVES.
Understanding both the objectives and the audience are essential in creating the right solution. They inform environment design and communications across all relevant platforms, from impactful print to innovative technology solutions.
HIGH QUALITY DELIVERY HAS BEEN AT OUR CORE FOR OVER 35 YEARS.
Our team of Group Account Directors and Producers are the key point of contact for our clients. Working closely with our whole team, we steer the creation and delivery of every element of live experiences and events.
ENVIRONMENT, GRAPHIC & DIGITAL DESIGNERS WHO CREATE INSPIRING IDEAS.
If everything communicates, then everything needs to be considered and designed harmoniously. Our 3D, 2D and digital teams apply expansive creative thinking with real-world expertise to create powerful solutions at every touchpoint.
SMART THINKING THAT BRINGS IDEAS TO LIFE, ON TIME, ON BUDGET AND RESPONSIBLY.
Our team of expert technical project managers ensure seamless technical execution. Our well invested and maintained audiovisual stock is supported by carefully selected suppliers of specialist equipment to give our clients a fit for purpose solution for every project.
Health and Safety is an essential part of our delivery and our H&S Officer works alongside our onsite teams to train our management, oversee and maintain a safe working environment on every project site.
CRAFTING THE REAL-WORLD.
From completely immersive environments to complex small-scale projects, our scenic team takes great pride in the quality of everything they produce.
From impactful conference sets to modular exhibition constructions; from re-inventing shipping containers to pop-up constructions, our team of skilled craftsmen relish in cleverly constructed, innovative and high-quality solutions.
Sustainable considerations are paramount to us, and we work hard to create minimal waste and maximise re-use.
HIGH-IMPACT STORYTELLING AS FILM, ANIMATION, DIGITAL, VR, AR, DRONE SWARMS...AND MORE.
From creative conception and storyboarding through to filming, animation and post-production, our in-house team of producers, directors, animators and editors are experts in storytelling and in creating shareworthy, engaging content across multiple genres.
WHAT’S LIFE AT STAGESTRUCK LIKE?
We’re a curious bunch. Creative in our own ways but all sharing the same fundamental value of doing things properly.
We promote career and skills development and value that life and work co-exist: you’ll find passionate photographers; yoga instructors; a pilot; social media gurus; animal lovers; sailors, cyclists, walkers, runners and a curler(!); a choreographer, as well as a host of talented musicians here.