30,000 Fans. One Electrifying Experience.

For the Qatar Formula 1 Grand Prix, Lusail International Circuit set out to create an unforgettable destination for 30,000 fans—a high-energy space where music, atmosphere, and experience came together on a grand scale. The challenge? Transform an empty car park into a world-class stage for some of the biggest names in music.

With the clock ticking, our fully integrated team, in partnership with Creative Technology, designed and delivered a space that didn’t just function—it thrived. A show-stopping main stage set the scene for Myriam Fares, Maroon 5, and an electric crowd, while VIP terraces and vibrant F&B zones kept the energy high. Backstage artist spaces, immersive design, and curated selfie spots elevated the experience at every turn.

Every element—from technical infrastructure to audience flow—was managed with seamless coordination and onsite expertise, ensuring fans could move, engage, and experience the night without missing a beat.

The result? A high-impact venue that set a new standard for live entertainment in Qatar, proving that with bold vision and flawless execution, anything was possible.