Immersion and impact, as standard

Stagestruck, renowned for its innovative car launches, faced a unique challenge with Škoda’s groundbreaking Kodiaq. With an ambitious vision for the experience, Škoda sought an event that would match the magnitude of their new model.​

Our experienced team selected Bilbao as the destination and crafted a 12-day event for 4,000 dealers from 70 countries. Inspired by the Kodiaq’s bold design, we unveiled the car with a spectacular, large-format projection-mapped reveal that set the stage for a truly memorable launch.​

The event featured 1,300 crew members, 230 Samsung VR headsets, 5km of truss, 1,900 light fittings, 1,400m² of projection, 250 cars, diverse test drive routes, and a gala dinner with flying drummers and indoor parkour athletes.​

As lead agency, Stagestruck managed the entire journey—from strategy to logistics—showcasing our ability to transform an ambitious vision into an awe-inspiring automotive experience.​

The result? A show-stopping launch that set new standards for the automotive industry, delivering a seamless, immersive experience that captivated audiences and positioned the Škoda Kodiaq as a true game-changer.