Turning curiosity in conversation

At Retail Design Expo, Samsung wanted to create a presence that would do more than fill a footprint. They set out to lead the conversation on the future of retail technology. We designed a clean, confident stand to spotlight their latest screen technologies and retail software, setting the tone with clarity, purpose and intent.​

At the heart of the space was the Samsung Impact Theatre, an open forum that invited delegates to pause, engage and think differently. Through curated thought leadership sessions, it transformed the stand into a platform for ideas, giving the audience real reasons to stop and take notice.​

This experience was defined by the way it brought people in. It shifted Samsung’s presence towards purposeful interaction, creating space for reappraisal, influence and deeper connection.​

The result? A bold, content-led experience that blended innovation with authority and left a lasting impression on those who stepped into the space.