Built to keep gamers gaming

As a key sponsor of Insomnia, Samsung needed a stand that could energise the space and hold its own in the UK’s largest gaming arena. We led production and onsite delivery, designing a high-impact experience where brand meets play.​

The stand combined a dynamic tournament zone with dedicated product showcases, designed to attract, involve, and keep audiences moving. Strategically placed charging stations and engaging giveaways added moments of surprise and extended visitor interaction.​

From layout to live management, every element was crafted to reflect Samsung’s innovation and energy — while driving visibility and participation throughout the event.​

The result? A confident, immersive experience that delivered excitement, connection, and standout brand presence.