A sign of things to come

We partnered with Samsung to design and deliver a high-impact stand experience for the Retail Digital Signage Expo, part of a wider campaign to drive demand for their retail display solutions.​

Targeting major UK retailers across sectors like food, fashion, healthcare, electronics and homeware, the experience needed to showcase Samsung’s innovation while speaking directly to commercial ambition.​

Our creative response was a bold “retail theatre”, a dynamic environment of screens demonstrating real-world applications in action. From content to flow, every element was designed to spark imagination and show the possibilities of Samsung’s technology in physical retail spaces.​

The result? A visually-led, experience-first stand that caught attention, opened conversations, and positioned Samsung as the go-to partner for digital retail innovation.