Williams F1 Press Launch

How do you supercharge the launch of a Formula 1 car?

We love a good challenge and Williams Martini certainly threw down the gauntlet with a 3 week lead time for their Press Launch. While the lead time was the biggest challenge, they also wanted a bold water and motion graphics based reveal in a tricky venue. The event was broadcast worldwide and exceeded all targets for coverage. A great example of teamwork and the advantages of an integrated agency.