Whitbread The Hub

How do you supercharge a new nationwide hotel chain?

For the launch of Premier Inn’s - The Hub, Stagestruck was challenged to come up with a creative show that provided a spectacle for the audience of several thousand. Combining 3D projection mapping with live dancers and props, we revealed the new brand and key room features. Delivering the concept, choreography, media and live performance to over 1,000 internal staff all within a 4-week period.