ŠKODA Kodiaq Launch

How do you supercharge the launch of a breakthrough SUV?

The World Dealer Conference for the ŠKODA Kodiaq saw 4,000 dealers from around the world visit Bilbao over the course of 12 days. The event encompassed 1,300 event crew; 230 Samsung VR headsets showing 24,000 minutes of VR experiences; 5km of truss; 1,900 light fittings and over 1,400m² of projection mapping. The driving experience was key, with 250 cars; 20, 30 and 60 mile road test routes; a mid-way coffee stop on the stunning Bilbao coast; a 3 mile off road route; and then the return to the main venue for a mega party.